Is Going Green an Empty Fad or a Powerful Tool for Competitive Essay

Is Going Green an Empty Fad or a Powerful Tool for Competitive Advantage for Modern Organization - Essay Example Several techniques like utilizing the energy of sun and wind, saving water, using laptops, fluorescent bulbs, conserve power cost, planting trees, taking ayurveda medicines etc,. Pharmaceutical medicines should be replaced by natural remedies and medications so that home remedies like using of natural herbs can cure the ailments in a healthier method. Green living is a easy method which everyone can adopt in their daily life. One can plant trees to defuse carbon dioxide, recycle the mobile battery, use biogas as a fuel, use solar cooker, solar fan and build eco-friendly houses. (Martin, 2010) Benefits of going green Going green will soon be identified as a cost of business. Turning to Eco-friendly can reduce the cost because it is noted that companies reduce what they use .Thus the development generates increased revenues from better products and can also make new business. Business going green is not just an empty fad because fad always has followers and can change within a short term. But green living will sustain in the lifestyles of people. With various awareness programs people today are enough conscious about the green living and they not only preserve the environment but also contribute towards it. Living green does not suggest to build eco-friendly houses which can be expensive but it suggest to utilize the natural energy like installing skylight roofs or using low watt bulbs, gardening, saving bills by investing solar panels or using of smoke free vehicles. (GGI, 2010; ANERN, 2010).For industries to acquire a leadership role in the world fight the requirement of greener tomorrow has increased drastically. Industries are nowadays being recognized and awarded foe taking actions to go green. Subsequently India’s top companies and industries are adopting ecological sustainability in the business practice. Various industries like automobiles, IT, Thermal power stations, and banking sectors are adopting green technologies in their business for healthier improvement in their business. Under are few examples of the industry which have adopted green technology:- Energy sector: Energy sector played the major role in focusing on green technology .For instance. Suzlon Energy, one of the greenest companies with world’s third largest producer of wind-turbine having a factory in Pondicherry, which works with wind energy.  It focuses on the best practices to fuel stable growth  and expansion in markets. (Thambi, 2010) Another company, Origin Oil, a Los Angels based company with emerging leader in growing biomass and pollution absorbent.  Ã‚  It is aiming at transforming algae through growth and extraction process. Algae are a source of renewable oil which is one of the competitors of petroleum and it can use as diesel, plastics fuel and gasoline. It is believed that the changing technology will lead to much modernizat ion in the future. (OriginOil, 2010).ONGC’ a India based company has also launched green projects among the local society .The project regarding the Mokshada Green Cremation saved 70% of wood and the burning time per resources. (India Syndicate, 2009) FMCG Sectors Lately FMCG sectors also were not left aside in